How To Create A Simple, Effective Website Design
Chances are you’ve probably heard the classic acronym K.I.S.S. before, (Keep It Simple, Stupid). It may be a bit brash, but there’s a lot of point to it, especially when we talk about web design. The entire point of the Internet today is to make things accessible quickly. Whether we’re looking up a piece of info on a search engine, watching a video, or sending communication to each other, speed is everything. As a result, when someone uses your site for the first time, they want to be able to get to whatever they need as fast as possible. How do you make this happen? By being sure to put together a simple website design.
One of the first things you need to understand when it comes to creating an effective website is that over time, we create a bit of a paradigm about what a website should look like based on what it is. This can apply to anything from a car dealership to a restaurant. As a result, when it comes to putting together a simple website, don’t be afraid to look at what the top companies and businesses in your field are doing. No one says you should copy the content verbatim, but it’s a good idea to see what type of navigation and design principles are working for them.
For the sake of this conversation, let’s say that you already have a website up. It may have just about every piece about your business that you can think of, but people may be telling you that it’s too bloated. What are you going to do next? One thing is going to be trying to pare down and even break up content. For example, one survey showed that if they have only 15 minutes to look over content, more people are likely to try and skim several articles on something rather than read one larger piece. So, rather than trying to put a list of all your services on one page, it may be a good idea to break up your services into several pages, making it clear on your site where people can find what.
From a visual perspective, another thing worth looking at is all the different elements on your site and their value. Take an internal survey. Do you really need all those images or pieces of code? How about that one piece of content that is outdated?
Simple sounds like a rather easy goal to attain, but if you go online, you’re going to see sites that managed to fail at it every day. Sometimes, it’s out of a misguided attempt to try and provided a lot of information. Perhaps it’s a simple failure to understand how customers perceive a website. In either case, the results can be disastrous, which is why you want to get ahead of the game and have a professional web design service. Whether you have a site that you’re looking to pare down or are getting one started and want to get off on the right foot, these professionals know how to be simple while still providing what customers want.
