Pay Per Click (PPC) advertising is a type of paid internet marketing strategy. As the name implies, you pay a fee only when someone clicks on your ad. In essence, PPC ads are a way of buying visits to your web page, instead of earning them organically. Both methods—paid and organic—have their place in successful internet marketing.
PPC ads are often the fastest and easiest way to increase traffic to your website. There are various platforms that offer PPC advertising but the most popular and well known is search engine advertising, specifically Google Adwords. These ads guarantee that you appear at the top of the first page of results in a web search.
Whether you’ve been aware of it or not, you’ve seen these ads. Depending on the search engine, these advertisements are labeled as ‘Ad’ or ‘Sponsored’ and appear above the organic search results.
PPC ads, like most components of internet marketing, are a science and an art. It begins with identifying your target audience and determining the top keywords they are searching. These keywords are then researched to determine competitiveness.
If your competitors also use PPC strategies, they are likely bidding on the same words. Not only can this drive up the prices of ads, it also means you’ll both be featured. Sometimes, a better strategy is to go after a less popular keyword with less competition. In the end, it all depends on your business goals, what your competitors are doing, and your budget.
Our team has years of experience determining optimum keywords and PPC strategies. We have helped countless businesses utilize this method of advertising to quickly reach their goals. Are you ready to get started with your PPC ad campaign? We’re waiting to hear from you! Contact us today.
Pay per click advertising is a key component of search engine marketing (SEM). The other key component of SEM is Search Engine Optimization (SEO). SEO deals with all the organic, or unpaid, marketing efforts. Learn more about that service here.
Outside of search engines, Social Media Marketing Ads are another highly effective form of PPC advertising.
SEO, PPC advertising, Social Media Marketing Ads, and other forms of digital marketing can all play an important role in your online marketing strategy. Unsure which options are the best for your business or where you should start? Contact us for a FREE, no-pressure consultation.
