Social Media Ads Campaigns
Ensuring your advertisement reaches the right audience at the right time.
Paid social media ads are all about using highly-targeted advertising to attract ONLY the best possible customers for your business.
These ads are a form of PPC advertising in the sense that you only pay per click. In other words, you only pay when customers take your desired action, such as clicking the ‘View Website’ or ‘Contact Us’ button.
Unlike search engine advertising – what people usually mean when they refer to PPC ads – social media advertising allows you to get extremely specific about your target audience. You can define common demographics such as gender, age, and education level or set it to specific geographic locations. Even more powerful, you get to designate it to people with certain interests and involved in specific activities.
Since you only pay per click with such a well-defined audience, social media advertising leads to a much higher ROI on than many other forms of advertising. Now, add all of that to an eye catching and well-designed advertisement and you have struck marketing gold.
Our expert digital marketers are well versed in the world of social media. They are familiar with all the major and emerging social media platforms. They stay current in the frequent changes on these sites, as well as evolving consumer preferences. Things can evolve so rapidly in the social media space that what worked last month may be an obsolete method today.
In addition to the platform changes, consumer preferences rapidly evolve. We stay current on the most up-to-date demographics of each site. It’s the combination of this knowledge that allows us to devise the absolute best paid social media marketing advertisement campaign strategy for your business.
It might be best to put all your effort behind one platform. Or, perhaps the best strategy is spreading your budget across several platforms. It might make more sense to target your broad audience with one ad or have several more focused advertisements for specific segments or your target market.
It all depends on your budget and business goals. At Top Lead, we work closely with you to understand your needs, develop plans that work, and then execute on them.
How involved we are in the process all depends on you. We can help you with everything from defining your target market, to choosing your marketing strategy, to physically placing the ads for you, and of course, reviewing and making sense of the analytics.
Regardless your needs or the level of assistance you need, we are ready and standing by to help you grow your business!
Contact us now to get started with a Social Media Advertising Campaign that works for you!
